Wednesday, February 2, 2011

New Media : Secessionist Movement or Adolf Loo's Ornament & Crime???

To begin this discussion, I will explain about what was said "Secessionist Movement". Secessionist Movement start to kick off in Vienna, Italy at 1897 and was founded by  a group of Austrian artists who had resigned from the Association of Austrian Artists. This movement included painters, sculptors, and architects. The first president of the Secession was Gustav Klimt, and Rudolf von Alt was made honorary president.
Gustav Klimt
self potrait of Rudolf von Alt 

This movement does not refer to any history as any other previous movement. This movement seeks to put away all the references from history and make their own philosophy and their own references.Secession artists were concerned with exploring the possibilities of art outside the confines of academic tradition. They hoped to create a new style that owed nothing to historical influence. 

The Secession building could be considered the icon of the movement. Above its entrance was carved the phrase "to every age its art and to art its freedom"

Secessionist building in Austria

below this is some art work that came form Secessionist Movement:

All the art work above, its showed that, they think that art should be viewed as a whole and art is not confined to one section only. 
How about Adolf Loo's Ornament & Crime? let me tell you something. Adolf Loo's rejecting all the Secessionist Movement understanding. Ornament & Crime is actually an essay that  repudiated the florid style of the Secessionist. 
Adolf Loo's 

In that essay, he wrote that ornamentation can have the effect of causing objects to go out of style and thus become obsolete. It struck him that it was a crime to waste the effort needed to add ornamentation, when the ornamentation would cause the object to soon go out of style. Loos introduced a sense of the "immorality" of ornament, describing it as "degenerate", its suppression as necessary for regulating modern society. For him, "design must come with function".

::::::::::::::::::::::::::::sample of Adolf Loo's art work::::::::::::::::::::::::::::

::::::::::::::::::::::::::::design must come with function::::::::::::::::::::::::::::

The picture above showed all the design that followed Adolf Loo's philosophy. You can see all this design perfectly sync with the function of the item and no over do ornament.


Lets go to the New Media part.....New Media also known as Cyber Media is a broad term in Media Studies that emerged in the late of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer enabled consumer devices and most importantly the Internet. 

For a shot explanation, New Media is "Interactive digital media". Anything that interact with you with digital media platform....such an internet, games, music, TV show and much more. To make something interactive, one's must full with something that can interact to viewer. Hard to understand isn't it. Let me give you an example. 
(pic 1)

Try to compare this interactive kiosk (pic 1) for IKEA with........

(pic 2)

This interactive kiosk (pic 2), also for IKEA....which one is more interactive? for me, i choose pic 2. Its look more attractive than the other which more things to see and more things to play with.... Actually...these 2 are my work back to my Degree study. In this case, i intend to make an interactive kiosk for IKEA. The picture above (pic 1), i want to make more to "conceptual" design and of course it had been rejected by my lecture. So i came out with 2nd concept (pic 2) and its much better from the other...right??? (^_^)

Another example

My Work...combining 2D and 3D in FLASH platform

So if you ask me which one do i prefer...i'll go to the Secessionist Movement which is they think that art should be viewed as a whole. Its true sometime "less is more" but in my case "more" is more....the more interactive action in this New Media "things", the more attractive that "things" will become.......

have a good day :)